We'll never be thankful enough to Fernando Trías de Bes and his book 'El Libro Negro del Emprendedor' for he helped us in 'seeing the light' before it was too late :-)
in short: crisis=>less money from bank=>refocus=>new shop for rent
Benefits:
Nice location
not to far from the sea, the main Marbella's artery, and just in the middle of restaurant, fast food and bar area.
Little refurbishment needed
Greater client potentiality
Earlier opening date
No money invested in shop purchase
last, but not least, shorter time to profitability
It's our belief anything can be taken advantage of, even crisis,
if looked from the right angle :-):
Renting: crisis can offer many location at a cheaper rent
sweet food consumption: in crisis period, it is proven fact
that people increase sweet food consumption
dealing with suppliers: much better deals can be signed with
suppliers eager for customers.
